Gary Vaynerchuk. Arguably the nicest guy on the web. His web show WineLibrary has skyrocketed to the top of the heap. Part of that has to do with the quality of his show but, a large portion of his fame is due to his ability to convert viewers into true fans by taking the initiative to connect to nearly everyone in a very personal way. He answers every email. He responds to every @ tweet.
Loren Feldman. He’s the curmudgeon of the web video world. He takes pot shots, he stirs things up. He’s made a name for himself by taking on some of the top players in the social web and cutting them down to size with wit and a total lack of fear. He’s really a big softie, but don’t tell anyone.
Much to my surprise, when I caught the two of them in the hallway shaking hands at SXSW, the internet universe did not implode upon itself. Two rockstars of the video web, two very different strategies. Viva la variety!
































